Alan Partridge a failed television presenter whose previous exploits had featured in the chat-show parody Knowing Me, Knowing You with Alan Partridge, and who is now presenting a programed on local radio in Norwich.

Alan Partridge: You work in a petrol station Michael. It's not the Gulf War. Which ironically is like a large petrol station.
Alan Partridge: Kiss my face!
Alan Partridge: Back of the net!