Digital imaging is as much about chemistry as it is about semiconductors.
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
Digital imaging allows both groups to rise above the limitations of mess and clutter and mechanics, and apply our talents to creating images limited only by our imaginations.
I take an active role in my imaging and how I look.
Modern medicine uses imaging 'windows' such as magnetic resonance imaging scanners to bring into view otherwise unseen vital information that skilled physicians can use for the benefit of their patients.
Films are wonderful but they do fix an identity. I can't read 'Pride and Prejudice' anymore, for instance, without imaging Colin Firth as Mr. Darcy.
I do not walk around imaging myself to be intimidating or smart.
Now, a lot of what we are doing right now, quite frankly, is because of what happened on Christmas. Many of the things were kind of in the works. We were already planning, for example, the purchase and deployment of advanced imaging technology. You call them body scanners. We call them AITs (Advanced Imaging Technologies).
All images generated by imaging technology are viewed in a walled-off location not visible to the public. The officer assisting the passenger never sees the image, and the officer viewing the image never interacts with the passenger. The imaging technology that we use cannot store, export, print or transmit images.
Digital imaging has untied our hands with regards to technical limitations. We no longer have to be arbiters of technology; we get to participate in the interpretation of technology into creative content.