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Never stop testing, and your advertising will never stop improving.
So that the record of history is absolutely crystal clear. That there is no alternative way, so far discovered, of improving the lot of the ordinary people that can hold a candle to the productive activities that are unleashed by a free enterprise system.
Over the next two years UNICEF will focus on improving access to and the quality of education to provide children who have dropped out of school or who work during school hours the opportunity to gain a formal education!
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
A successful economic development strategy must focus on improving the skills of the area's workforce, reducing the cost of doing business and making available the resources business needs to compete and thrive in today's global economy.
The root cause of the looming energy problem - and the key to easing environmental, economic and religious tensions while improving public health - is to address the unending, and unequal, growth of the human population. And the one proven way to reduce fertility rates is to empower young women by educating them.
NGOs have a significant role to play, alongside governments, in improving the status of women.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Improving the outlook for U.S workers isn't about creating millions of minimum-wage jobs. It is about creating sustainable, skilled employment that allows Americans to earn a fair wage with benefits that allows them to pay for housing and food on the table and sustain a middle-class lifestyle.
Online, you can become much more than a reactive donor - you can become a proactive, strategic, collaborative philanthropist, improving your giving every day by tapping into the wealth of philanthropic resources available at the tap of a keyboard or the click of a mouse.