I bought some instant water one time but I didn't know what to add to it.
Photography takes an instant out of time, altering life by holding it still.
A photograph can be an instant of life captured for eternity that will never cease looking back at you.
As with instant replay, NFL Films' use of slow motion, camera angles and the narration of Facenda was not just a technical breakthrough but a conceptual breakthrough.
The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box.