Jef I. Richards — American Educator

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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Advertising is totally unnecessary. Unless you hope to make money.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
In advertising, sex sells. But only if you're selling sex.

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