Jeff Zucker — American Businessman born on April 09, 1965,

Jeffrey Adam "Jeff" Zucker is the current president of CNN Worldwide. He previously served as the President and CEO of NBC Universal. Zucker has also served as an Executive in Residence at Columbia Business School. In November 2012, Zucker was picked to take over as the President of CNN Worldwide in January 2013. Zucker oversees CNN, CNN International, HLN and CNN Digital... (wikipedia)

Michael Jackson is the ultimate traffic accident. People can't take their eyes off him.
I think it's the sign of a leader to step up and say, you know, when something's not working to have the guts to reverse it. And the worst thing you can do is to let that mistake linger.
More traffic means more advertising dollars.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.