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Jim Allchin —
American
Businessman
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I would buy a Mac today if I was not working at Microsoft.
There is no neat distinction between operating system software and the software that runs on top of it.
If you're going to kill someone there isn't much reason to get all worked up about it and angry - you just pull the trigger. Angry discussions beforehand are a waste of time. We need to smile at Novell while we pull the trigger.
Today, the PC is often still considered just a tool, but together we need to make it a lot more than that. We need to make it a path to experiences.
We're obviously going to spend a lot in marketing because we think the product sells itself.