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Jonah Peretti —
American
Businessman
born on January 01, 1974,
Jonah Peretti is an American Internet entrepreneur, a founder of BuzzFeed and The Huffington Post, and developer of reblogging under the project "Reblog"... (wikipedia)
I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
People don't do good work when they feel like losers and are second-class citizens within their own company.
I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.
One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.