Joseph C. Wilson — American Public Servant born on November 06, 1949,

Joseph Charles "Joe" Wilson IV is a former United States diplomat best known for his 2002 trip to Niger to investigate allegations that Saddam Hussein was attempting to purchase yellowcake uranium; his New York Times op-ed piece, "What I Didn't Find in Africa"; and the subsequent leaking of information pertaining to his wife Valerie Plame's identity as a CIA agent. He is the CEO of a consulting firm he founded, JC Wilson International Ventures. In January 2007, Wilson joined Jarch Capital, LLC, as vice chairman... (wikipedia)

As I've said repeatedly, Republicans are very good at describing things in black and white; Democrats are very good at describing the 11 shades of gray.
In the issue war in Iraq, it was very clear to me that the policies that were being espoused by neoconservatives were totally devoid of substance - but they marketed it wonderfully.
The spin overwhelms the substance. That's very clearly what happened.