The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.
We are launching a campaign called Wind, Not War, which is about the alternatives to a fossil-fuels-based economy and looking at wind, an alternative energy, as key to that in terms of issues of global climate change as well as issues of democracy.
How thin and insecure is that little beach of white sand we call consciousness. I've always known that in my writing it is the dark troubled sea of which I know nothing, save its presence, that carried me. I've always felt that creating was a fearless and a timid, a despairing and hopeful, launching out into that unknown.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
Have you noticed the people most likely to be up in arms about governments apparently spying on us tend to be the most non-private people you know? The people launching petitions and wailing about Big Brother and data collection are most likely to be the most constant self-presenters.
One of the things that I've always loved to do is brainstorm ideas with friends and get together and talk about what they're building... Essentially, my day-to-day is just going around and meeting entrepreneurs and talking to them about what they plan on launching.
Al Qaeda operates by launching surprise attacks on civilian targets with the goal of massive casualties. Our only means for preventing future attacks, which could use WMDs, is by acquiring information that allows for pre-emptive action.
A large number of students around the world don't really have access to high quality education. So, launching EdX allows students all over the world to have much better access to a high quality education from a university such as Harvard, MIT, Berkeley and others as we add more universities.
Launching a start-up, you need to get a lot done quickly. Every day is different. Everyone pitches in with everything. It's easy for the founding team to say, 'We're flexible. We all help out with everything!' But when it comes to making decisions - that flexibility can spell inefficiency and disaster.
We'll be launching the new public prosecution service in Northern Ireland tomorrow. I'll be doing it in Belfast tomorrow. This is an entirely new era, in which criminal justice now exercised on an equal basis, not the old basis in which community division was a feature.