What we know about the destination resort business is clearly established. But it's all about one thing, and one thing only. All of the razzmatazz and jazz we hear about facilities and everything else doesn't amount to a hill of beans. It's customer experience that determines the longevity and endurance of these enterprises.
There are some designers who flash and burn - Courreges is an example of that. But he still marked fashion history. And I don't think that longevity is always a badge of honor. Modern brand management means that we are always celebrating birthdays, when what is exciting about fashion is innovation, not repetition.
If you ask what is the single most important key to longevity, I would have to say it is avoiding worry, stress and tension. And if you didn't ask me, I'd still have to say it.
I sometimes think if I had gone to Oxford or Cambridge and looked like a handsome young guy who could be in an Evelyn Waugh novel or something, I'd be a massive movie star. But there's a longevity to what I do. It's more reliable. Someone isn't deciding that I'm the next big thing.
To sustain longevity, you have to evolve.
Mere longevity is a good thing for those who watch Life from the side lines. For those who play the game, an hour may be a year, a single day's work an achievement for eternity.
For everybody in their busy lives, you need to invest in sharpening your tools, and you need to invest in longevity.
I am capable of directing, and I am good at that. In order to have longevity as actors, you have to keep changing it up a bit; you have to bring other talents to the table. I want this to be another feather in my cap instead of replacing what I already have.
For me, the most interesting thing is longevity and sustaining a career, because that's what's truly difficult.
I want in 40 years to still be acting and to more than anything have longevity and not just be this huge flash in the pan and then disappear.