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Doing 20 minutes of stretching, light weights and floor exercises three times a week takes the same amount of time as a long coffee break - and eating a tuna fish salad, sardines on toast or scrambled eggs is surely preferable to a Big Mac or KFC.
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
Fans love McGwire for his powerful physique, for his on-field hugs of his son, the part-time bat boy. He is Big Mac, or Paul Bunyan in Cardinals red with a white-ash bat instead of an ax.
If I'm feeling down in the dumps, or like I need a pop of colour, I'll put on MAC's Lipstick in Lady Danger. I discovered red lipstick when I did the Oscar season: Chanel sent me one and I realised how classic and glamorous it can be.
When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.