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Mariam Naficy —
American
Businesswoman
Mariam Naficy is an American entrepreneur who is founder and CEO of Minted, a crowd-sourced design company. In 1998, Naficy co-founded Eve.com, the first major online retailer of cosmetics... (wikipedia)
The name Minted speaks to the freshness of our design - the fact that we are receiving thousands of new designs each week and selling freshly minted winners from our design competitions.
Unlike Etsy, which is all handmade, we print and ship the products, not the designers. We relieve the designer from having to make and ship everything, package it, and provide customer service. All the designer has to do is submit art and keep doing what they love doing.
All of the designs on Minted are crowd-sourced from a global community of independent designers. We hold monthly design and art challenges that anyone in the world is welcome to enter.
Over the years, I observed that many talented graphic designers, including those in my own family, had difficulty getting their designs to market. I thought it would be possible to hold open stationery design competitions where all designers could participate.
At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company.