Max Azria Quotes

Max Azria — French Designer born on January 01, 1949,

Max Azria is a Tunisian fashion designer who founded the contemporary women's clothing brand BCBG Max Azria. Azria is also the designer, chairman and CEO of the BCBG Max Azria Group, a global fashion house that encompasses over 20 brands. He is based in Los Angeles... (wikipedia)

Yes, e-commerce is a strange situation for an old guy like me. You can buy a TV online, OK, but to buy a dress or shoes? Ugh. The customer has to go back to the store and breathe and smell and have a good time. Because shopping is a good time - like going to a nice restaurant.

Fashion is about comfort and feeling good.

Fashion is my passion, and I respect the creativity that you find in its different levels.

The American woman is more stylish than any other in the world. She understands the power of good style and has the confidence to feel comfortable.

BCBG is something you can wear every day.