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The language of chemistry simply does not mesh with that of biology. Chemistry is about substances and how they react, whereas biology appeals to concepts such as information and organisation. Informational narratives permeate biology.
Our culture thrives on black-and-white narratives, clearly defined emotions, easy endings, and so, this thrust into complexity exhausts.
'Game of Thrones' is the broadest of narratives. I don't know if anyone in the U.S. has done a story on such a large scale before, both in terms of what George R.R. Martin wrote and what's on the show.
We breathe, we think, we conceive of our lives as narratives.
The religious imagery and fairytales that formed our shared cultural references have been replaced by the cult of celebrity. Marilyn is the sex goddess, Camilla Parker Bowles is cast as the wicked witch, Che Guevara is the revolutionary. Celebrities have become visual shorthand for narratives that shape our lives.