The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.
Really, the proper study of economics is fulfilment, not consumption... It doesn't even matter if it's a green product or a green house... It's still consumption. What matters in this world is the fulfilment of people's needs and the fulfilment of their aspirations.
My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.
People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
My mom was sarcastic about men. She would tell me Adam was the rough draft and Eve was the final product. She was a feminist minister, an earth mom who wore a bra only on Sundays.
Pantera revolutionized the sound and the approach to heavy metal. It's been regurgitated. Once you up the production on a product and not just the playing but the actual production, then it's going to up the ante.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.