The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.
It's part of a writer's profession, as it's part of a spy's profession, to prey on the community to which he's attached, to take away information - often in secret - and to translate that into intelligence for his masters, whether it's his readership or his spy masters. And I think that both professions are perhaps rather lonely.
I wouldn't encourage new writers to start off publishing through electronic media... it still isn't wide enough for the readership they would need to get a good start.
The idea of harnessing the intelligence of the readership has been lost in the quest for Facebook likes. For many, readers have become synonymous with hateful commenters. It's time for a renewed push to realize some of the original dreams of the web.
If you spend your life with academics, when you step outside, you realise there is this huge general readership that is almost impossible to reach with critical writing. It is a rare critical monograph that gets a general readership, and if you spend your life as a teacher, the central value is communication. And there are different forms of it.
It wasn't until I started to do 'Poison River' that the readership started falling. 'Poison River' started out very slowly and simply, but then it got really dense and complicated. I don't know, I think the readers just got fed up or burned out. They started dropping off.
Readership was high, and very attentive. It was people's only source of knowledge about the world.
Newspaper readership is declining like crazy. In fact, there's a good chance that nobody is reading my column.
My publisher's been shipping me to comic-cons, and it seems that my readership overlaps perfectly with the comic-con crowd.
Going to so many book events keeps me connected with my readership while constantly reminding me that all the long hours at the drawing desk are worthwhile.