A theatre, a literature, an artistic expression that does not speak for its own time has no relevance.
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
Even though I am the daughter of a poet, and my stepmother is also a poet, growing up, I didn't think I could understand poetry; I didn't think that it had any relevance to my life, the feelings that I endured on a day-to-day basis, until I was introduced to the right poem.
I would argue that television and particularly the BBC were instrumental in puffing up the Royal Family to a level where they were inflated out of all, all proportion to their relevance on the national scene.
Medical training taught me the art of breaking down the complex maze of stories, symbols and rituals into clear systems. You could say that it helped me figure out the anatomy and physiology of mythology and its relevance in a society more incisively. How is it that no society can, or does, exist without them?
Existence is no more than the precarious attainment of relevance in an intensely mobile flux of past, present, and future.
It used to be that we felt that when we went to a theater, a legitimate theater... that we were going to share an experience together. That when we walked away where there would be something to talk about in that movie that had some meaning and relevance in our lives. And I think that we have lost that.
U.S. politicians are increasingly recognizing the relevance of the Hispanic vote in U.S. politics.
I want big ideas to have aesthetic relevance. I want to tickle people's intellectual sensibilities and instill a sense of wonder.
I'm a socially concerned citizen of India. I have strong views on issues of social and political relevance. But it's very difficult to voice it in an intelligent manner without it sounding contrived. Because people think you're saying or doing all this as a PR exercise, not from your heart.