Robert Bringhurst — Canadian Poet born on October 16, 1946,

Robert Bringhurst OC is a Canadian poet, typographer and author. Bringhurst has translated substantial works from Haida and Navajo, as well as classical Greek and Arabic. He wrote The Elements of Typographic Style – a reference book of typefaces, glyphs and the visual and geometric arrangement of type. He was named an Officer of the Order of Canada in June 2013... (wikipedia)

I think of something quite different from a snapshot. I know of a lot of poems, some very fine ones, that are like snapshots, but I'm more interested in poetry that is like an endless film, long stories, things that weave together many different strands, like a big piece of cloth, not like a photograph.
Popularity isn't just something that happens. You have to give something in exchange for it, and that's the dangerous part of the process.
How much money you get, depends on lots of extraneous things. It depends on how good you are at turning poetry into a marketable product, which is something it was never supposed to be. That's why many people suppose that the better the poet you are the lower your income should be, and that's probably true.