Rosser Reeves Quotes

Rosser Reeves — American Businessman died on December 30, 1984

Rosser Reeves was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates 141. The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Donald Draper... (wikipedia)

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Unless a product becomes outmoded, a great campaign will not wear itself out.

Rosser Reeves Quotes

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