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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
It takes great salesmanship to convince a customer to buy something from you that isn't built or isn't finished.
I still remember the five points of salesmanship: attention, interest, conviction, desire and close.
Salesmanship is limitless. Our very living is selling. We are all salespeople.
Salesmanship, too, is an art; the perfection of its technique requires study and practice.
If the company depends entirely on you - your creativity, ingenuity, inspiration, salesmanship or charisma - nobody will want to buy it. The risk and the dependency are too great.
After you've written a story, the thing to do is sell it. Sounds simple, and it is, if one will follow certain basic principles of salesmanship.
