Morris Hite — Businessman

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Advertising moves people toward goods; merchandising moves goods toward people.
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
If you have a good selling idea, your secretary can write your ad for you.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
The ultimate test of a finished account executive is his ability to write a sound marketing plan.

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