Erle Stanley Gardner — American Author born on July 17, 1889, died on March 11, 1970

Erle Stanley Gardner was an American lawyer and author. Though best known for the Perry Mason series of detective stories, he wrote numerous other novels and shorter pieces, as well as a series of non-fiction books, mostly narrations of his travels through Baja California and other regions in Mexico... (wikipedia)

The real trouble with the writing game is that no general rule can be worked out for uniform guidance, and this applies to sales as well as to writing.
After you've written a story, the thing to do is sell it. Sounds simple, and it is, if one will follow certain basic principles of salesmanship.