Thank you! Don't forget to confirm subscription in your email.
People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness.
When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?
I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.
And so it can be very much in the interest of bank A to sell-short bank B shares, or buy CDSes on bank B, because they have exposure to bank B. It's the responsible thing to do as a fiduciary, and yet if everyone does it at the same time, it's destabilizing because everyone is selling.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
If stock market experts were so expert, they would be buying stock, not selling advice.
What I remember the most really was just running wild there. Barefooted, swimming in dirty lakes, selling fruit, picking mango trees, hoping not to get caught because they don't take kindly to thieves in Africa.
Every time a pundit or elected official is on any TV news program, it should be a polite formality to mention that GE has made such and such billions off the war in Iraq by selling arms or that Murdoch is a right-wing activist with a clear stake in who wins and who taxes his profits the least.
There is more to representing art than selling art. The life of the gallery is dependent on the renewal and refreshment of its artists and dealers. When that stops happening, it's the end.
