John Sculley Quotes

John Sculley — American Businessman born on April 06, 1939,

John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president and president of Pepsi-Cola, until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million... (wikipedia)

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.