I think I have an inner confidence that my tastes are pretty simple, that what I find funny finds a wide audience. I'm not particularly intellectual or clever or minority-focused in my creative instincts. And I'm certainly not aware of suppressing more sophisticated ambitions.
When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
We are victims of the post-Enlightenment view that the world functions like a sophisticated machine, to be understood like a textbook engineering problem and run by wonks. In other words, like a home appliance, not like the human body.
'Twilight' passed like a fever through the sophisticated reader and the unsophisticated reader alike. People devoured those books in single sittings, over weekends, with a kind of raw intensity that is rare.
Montreal is a very cosmopolitan, sophisticated, erudite, educated, glorious city today. But it wasn't quite that way when I was growing up there. There was a lot of anti-Semitism. And I had to deal with that in an area of the city that had very few Jews.
We should be dreaming. We grew up as kids having dreams, but now we're too sophisticated as adults, as a nation. We stopped dreaming. We should always have dreams.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'
Technology has a shadow side. It accounts for real progress in medicine, but has also hurt it in many ways, making it more impersonal, expensive and dangerous. The false belief that a safety net of sophisticated drugs and machines stretches below us, permitting risky or lazy lifestyle choices, has undermined our spirit of self-reliance.
I don't watch television, but I saw 'The Office' by accident. I thought it was so sophisticated, the Victorian love story, and so bold. We'd do anything, all of us, to not work in that environment, and then I'm sitting there watching hours of it.
We live in an increasingly sophisticated world that makes it difficult to make simple comments on stuff. There are too many people on both sides of the border who are taking advantage of circumstances and the situation.