Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Never stop testing, and your advertising will never stop improving.
An advertising agency is 85 percent confusion and 15 percent commission.