Look at a football field. It looks like a big movie screen. This is theatre. Football combines the strategy of chess. It's part ballet. It's part battleground, part playground. We clarify, amplify and glorify the game with our footage, the narration and that music, and in the end create an inspirational piece of footage.
I want to poke holes in the erroneous beliefs about what fame provides. It won't raise your self-esteem, it won't create profound connection, it's not going to heal your childhood traumas, it's only going to amplify them. You're going to be subject to a lot of criticism and praise, both of which are violent in their own ways.
Money and success don't change people; they merely amplify what is already there.
Most quarrels amplify a misunderstanding.
A face is a road map of someone's life. Without any need to amplify that or draw attention to it, there's a great deal that's communicated about who this person is and what their life experiences have been.
It's incredibly fun to play someone that you don't like. It exorcises your own demons in a way. It's cathartic. We all have things that we don't like about ourselves, little things. And I get to amplify those things and put them out there. It's fun and it has a cleansing effect.
To amplify our efforts, USDA is joining with First Lady Michelle Obama in aggressively promoting the 'Let's Move' campaign, which will combat the epidemic of childhood obesity through a comprehensive approach that builds on effective strategies, and mobilizes public and private sector resources.
In most films music is brought in at the end, after the picture is more or less locked, to amplify the emotions the filmmaker wants you to feel.
On the other hand, the American public possesses a great resilience and strength, and good risk communication strategies can tap into and even amplify those assets.
My favorite sci-fi always uses its hook to amplify some bigger theme or idea - some emotional thrust.