Barry Diller — American Businessman born on February 02, 1942,

Barry Charles Diller is an American businessman, who currently serves as the Chairman and Senior Executive of IAC/InterActiveCorp and Expedia, Inc. and the media executive responsible for the creation of Fox Broadcasting Company and USA Broadcasting. Diller is a member of the Television Hall of Fame, having been inducted in 1994... (wikipedia)

I'm just saying if you want to reach large audiences, then rely on professionals, meaning people who are in the industry and are trained for it, rather than just idiot savants.
Facebook's the real deal. Nobody can buy Facebook now. Everybody has taken an angle at it. But Facebook may be the place that organizes everybody's personal information. It's got a very good chance of being that.
I still believe in synergy, but I call it natural law.
Napster has pointed the way for a new direction for music distribution, and we believe it will form the basis of important and exciting new business models for the future of the music industry.
You really want to get a headache? Try to understand Internet advertising.