Bernice Fitz-Gibbon — American Businesswoman born on December 30, 1894, died on December 30, 1982

Bernice Bowles "Fitz" Fitz-Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York... (wikipedia)

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Creativity varies inversely with the number of cooks involved in the broth.
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?