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Ironically, it is only when disaster strikes that the shuttle makes the headlines. Its routine flights attracted less media interest than unmanned probes to the planets or the images from the Hubble Telescope. The fate of Columbia (like that of Challenger in 1986) reminded us that space is still a hazardous environment.
This campaign was special because we always kept the challenger mentality we had from the start. We managed to keep the against-all-odds, can-do spirit that kept us going when no one thought we could win.
One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need.
Of course there is still unexplored terrestrial territory, but most of it is waterlogged. Submersed secret places, such as the Challenger Deep, which today lure hi-tech adventurers like Richard Branson and James Cameron, will undoubtedly provide welcome fodder for 'National Geographic.'
The perverse presumption that places the burden of proof on the challenger of spending must be inverted, back to the rule that applies elsewhere in life: 'Prove to me why we should.'
The Deep Flight Challenger technology is a game-changer for ocean exploration.
As we reflect back upon the tragic loss of Challenger and her brave crew of heroes who were aboard that fateful day, I am reminded that they truly represented the best of us, as they climbed aloft on a plume of propellant gasses, reaching for the stars, to inspire us who were Earthbound.
I have an old car that I've rebuilt myself - a 1973 Dodge Challenger - and I also have a 1967 Pontiac GTO.
After the Challenger accident, NASA put in a lot of time to improve the safety of the space shuttle to fix the things that had gone wrong.
The space shuttle is a better and safer rocket than it was before the Challenger accident.