Stephen Elop — Canadian Businessman born on December 31, 1963,

Stephen Elop was the Executive Vice President of the Microsoft Devices Group business unit until 17 June 2015. In the past he had worked in Nokia as the first non-Finn CEO and later as Executive Vice President, Devices & Services, as well as the head of the Microsoft Business Division, as the COO of Juniper Networks, as the president of worldwide field operations at Adobe Systems, in several senior positions in Macromedia and as the CIO at Boston Chicken. As then head of the Microsoft Devices Group, Elop was in charge of Microsoft’s varied product offerings including Lumia phones, Surface Pro 3, and Xbox One... (wikipedia)

When you went into a Boston Chicken and ordered quarter-chicken, white, with mash and corn, when that was rung up, that would signal all the way along the supply chain the need for more potatoes to be put on a truck a thousand miles away.
My younger brother will remember that he received a transistor radio for Christmas. I took it apart and it never worked again.
One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need.
On an iPhone, you touch on the digital keyboard and you know how the letter pops up and shows up bigger so you're making sure you're touching the correct letter? That's Nokia innovation.
First of all, at any company, the investment in research and development in the products is the lifeblood, so that is a critical element of anyone's future going forward.