Charles Atlas — Italian Athlete born on October 30, 1892, died on December 23, 1972

Charles Atlas was the developer of a bodybuilding method and its associated exercise program that was best known for a landmark advertising campaign featuring Atlas's name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time... (wikipedia)

Step by step and the thing is done.
15 minutes a day! Give me just this and I'll prove I can make you a new man.
Are you tired of sand being kicked in your face? I promise you new muscles in days!
I'll prove in only seven days that I can make you a new man.
My system uses no apparatus. The resistance of your own body is the best and safest apparatus.