Charles Duhigg — American Journalist born on December 30, 1974,

Charles Moss "Charlie" Duke, Jr.,, is an American engineer, retired U.S. Air Force officer, test pilot, and a former astronaut for NASA. As Lunar Module Pilot for Apollo 16 in 1972, he became the tenth and youngest person to walk on the Moon... (wikipedia)

A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long.
After World War I, while France and other Allies were building military defenses modeled on trench warfare, German commanders were shaping a nimble fighting force.
When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.
It almost goes without saying that when you are a startup, one of the first things you do is you start setting aside money to defend yourself from patent lawsuits, because any successful company, even moderately successful, is going to get hit by a patent lawsuit from someone who's just trying to look for a payout.
Vast databases of names and personal information, sold to thieves by large publicly traded companies, have put almost anyone within reach of fraudulent telemarketers.