Charlie Ergen — American Businessman

Charles William "Charlie" Ergen is an American businessman and is the co-founder and current Chairman of the Board, and former President and CEO of Dish Network and EchoStar Communications Corporation. He stepped down as CEO in May 2011. He remains Chairman of the Board of both companies. Ergen owns 52 percent of Dish and Echostar shares and holds 88 percent of its total voting power... (wikipedia)

Allowing your kids to watch TV doesn't have to mean they have no choice but to see commercials for junk food and alcohol.
There are only two kinds of employees that I've run across in 30 years. There are ones that get results, and ones that make excuses. If you're in that second camp, you're not going to like Dish.
Blackjack is very scientific. There's always a right answer and a wrong answer. Do you take a card, increase your bet, bet big or bet small. There's absolutely a right and wrong answer.
I believe it's less risky long-term to embrace change.
Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.