Chris Bangle — American Designer born on October 14, 1956,

Christopher Edward "Chris" Bangle is an American automobile designer. Bangle is known best for his work as Chief of Design for BMW Group, where he was responsible for the BMW, MINI and Rolls-Royce motor cars... (wikipedia)

We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.
Cars are the sculptures of our everyday lives.
A car designer is really a sculptor.
I think the durability of the sedan as well as its worldwide appeal argues well for it as a concept that resonates with people's ideas about how their lives are oriented. They understand the difference between an area for powertrain, an area for people, and an area for their stuff.