David Rockwell Quotes

David Rockwell — American Architect

David Rockwell is an American architect and designer. He is the founder and President of Rockwell Group, a 250-person award winning, cross-disciplinary architecture and design practice based in New York City with satellite offices in Madrid and Shanghai... (wikipedia)

Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible, then that's certainly what we do. But we don't treat design as an add-on layer.

You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer that's right for every restaurant.

David Rockwell Quotes

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