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An Internet meme is a hijacking of the original idea. Instead of mutating by random change and spreading by a form of Darwinian selection, Internet memes are altered deliberately by human creativity. There is no attempt at accuracy of copying, as with genes - and as with memes in their original version.Richard Dawkins
Mix one part Denzel Washington and two parts Eva Mendes and you have a nice hot cocktail.Dean Cain
In the original introduction to the word meme in the last chapter of 'The Selfish Gene,' I did actually use the metaphor of a 'virus.' So when anybody talks about something going viral on the Internet, that is exactly what a meme is, and it looks as though the word has been appropriated for a subset of that.Richard Dawkins
Any time you try to create an Internet meme, automatic fail. That's like the worst thing you can do.John Hodgman