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An Internet meme is a hijacking of the original idea. Instead of mutating by random change and spreading by a form of Darwinian selection, Internet memes are altered deliberately by human creativity. There is no attempt at accuracy of copying, as with genes - and as with memes in their original version.
In the original introduction to the word meme in the last chapter of 'The Selfish Gene,' I did actually use the metaphor of a 'virus.' So when anybody talks about something going viral on the Internet, that is exactly what a meme is, and it looks as though the word has been appropriated for a subset of that.
Any time you try to create an Internet meme, automatic fail. That's like the worst thing you can do.
The no-secrets era of social media makes one consider the built-in risk factor of nominating high-testosterone men to positions of power at all. Everyone is under too much scrutiny now to take a chance on candidates who suddenly blow up into a comic meme, a punchline, a ribald hashtag.
When you get into statistical analysis, you don't really expect to achieve fame. Or to become an Internet meme. Or be parodied by 'The Onion' - or be the subject of a cartoon in 'The New Yorker.' I guess I'm kind of an outlier there.