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One of the lessons learned during the Vietnam War was that the depiction of wounded soldiers, of coffins stacked higher than their living guards, had a negative effect on the viewing public. The military in Iraq specifically banned the photographing of wounded soldiers and coffins, thus sanitizing this terrible and bloody conflict.
We are constituted so that simple acts of kindness, such as giving to charity or expressing gratitude, have a positive effect on our long-term moods. The key to the happy life, it seems, is the good life: a life with sustained relationships, challenging work, and connections to community.
The art of coalition command - whether it is here in Afghanistan, whether it was in Iraq or in Bosnia or in Haiti - is to take the resources you are provided with, understand what the strengths and weaknesses are and to employ them to the best overall effect.
If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
I love that feeling of being in love, the effect of having butterflies when you wake up in the morning. That is special.
The combat environment has the effect of flattening out civilian identities. If you're young or old, or a graduate from Harvard or the son of a farmer from Alabama, or if you're gay or straight or good-looking or ugly: none of those things matters much in combat, as long as you can conform to the group expectations.
Parents are the ultimate role models for children. Every word, movement and action has an effect. No other person or outside force has a greater influence on a child than the parent.
Barriers tend to intensify romance. It's called the 'Romeo and Juliet effect.' I call it 'frustration attraction.'
I don't know why people eat so badly. I could eat pasta all the time, but it really is fattening. And I love ice cream, but I can't do that. There was a time, until I was in my mid-forties, when I could eat a whole pizza - and really, no effect.
The first thing that is not obvious to people is global warming is a less-than-1% effect. It's like being shortchanged at the bank by a penny every dollar. Over a long period of time with lots of transactions, that piles up.