Ehren Kruger — American Writer born on October 05, 1972,

Ehren Kruger is an American screenwriter and film producer. He is best known for writing three of the four films in the Transformers film series which are Revenge of the Fallen, Dark of the Moon and Age of Extinction... (wikipedia)

The audience is smart and catch on pretty quick when they are sold the same old thing.
One of the difficult things of making a horror sequel in general is because the horror genre is so founded on surprise.
I've watched 'Ringu' probably three or four times before writing the first draft of 'The Ring.' And then I'd seen 'Ringu 2' I think once.
The movies that will truly be successful will feel different than the movies of the year before.
I've worked on some movies that get put in the horror shelf on the video stores, but they're really structurally like mysteries, and not so dependent on the gore factor, so they really don't need to be R-rated movies.