Erik Qualman — American Author born on December 30, 1972,

Erik Qualman is an American author of Socialnomics, which according to WorldCat, is held in 1090 libraries. He is also the author of Digital Leader and What Happens in Vegas Stays on YouTube. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association. In 2012 he was a finalist for the Most Likeable Author Award alongside Seth Godin and JK Rowling... (wikipedia)

One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.
You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.
The power of social media is it forces necessary change.
Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.
You can spend your time daydreaming or make use of it in other ways.