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When coffee prices fall below production costs, farmers are often forced off their land, and they lose their homes, everything. With fair trade, farmers get a fair price for their harvest with a guaranteed minimum, so they can invest in their crops.
Anyone who criticises me for talking about fair trade is a few pebbles short of a beach. Because everyone should care about it, just like everyone should care about the environment, because we all live here.
All over the world, social innovation is tackling some of the most pressing problems facing society today - from fair trade, distance learning, hospices, urban farming and waste reduction to restorative justice and zero-carbon housing. But most of these are growing despite, not because of, help from governments.
China's idea of fair trade is government subsidies of its textile and apparel exports to the United States, currency manipulation, and forgiveness of loans by its government banks.
It's all about fair trade, and helping people eating locally grown stuff. We're recycling everything. We're trying to tour in the most conscious way possible, environmentally and socially.