Fairfax Cone — American Businessman born on February 21, 1903, died on December 29, 1977

Fairfax Mastick Cone or Fax Cone, was an American businessperson, advertising executive and the former director of the American Association of Advertising Agencies... (wikipedia)

The inventory goes down the elevator every night.
Advertising is what you do when you can't go see somebody. That's all it is.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

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