Snow isn't just pretty. It also cleanses our world and our senses, not just of the soot and grime of a Fife mining town but also of a kind of weary familiarity, a taken-for-granted quality to which our eyes are all too susceptible.
It seems important to find ways of reminding ourselves that most 'familiarity' is meditated and delusive.
'Free' is more of that 'familiarity breeds contempt' kind of thing. It's about saying 'Wait, I'm longing for something more than I have and I don't know what it is that I want, but I know I want it.' It has nothing to do with what I'm going through, personally.
Paris Hilton and Kim Kardashian would have left little more than lipstick stains in their passing had it not been for the sex videos that lofted them into reality-TV notoriety. Once notoriety has warmed into familiarity, celebrity itself becomes one big 'Brady Bunch' reunion, or a therapy session with Dr. Drew.
You need to have a redesign because familiarity breeds a kind of complacency.
That Hollywood thing, where everybody hugs and kisses everybody else - I always stiffen. It's an assumed familiarity. It's phony.
Many of the familiar little things that we use every day have typically evolved over a period of time to a state of familiarity. They balance form and function, elegance and economy, success and failure in ways that are not only acceptable, but also admirable.
With horses, familiarity breeds comfort. If you haven't been around horses for a while (or ever), the best thing to do is to go to the racetrack, a horse show, a rodeo, or some other horsey activity, and watch the horses. Familiarize yourself with the way they move and behave themselves.
I like what I hear as a resulting combination of these two strands... something of a combination of familiarity and, for lack of a better word, strangeness.
Though familiarity may not breed contempt, it takes off the edge of admiration.