Frank Luntz Quotes

Frank Luntz — American Politician

Frank I. Luntz is an American political consultant,pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict... (wikipedia)

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

Some people call it global warming; some people call it climate change. What is the difference?

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.