Herbert Simon — American Scientist born on June 15, 1916, died on February 09, 2001

Herbert Simon may refer to:.. (wikipedia)

Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.
One finds limits by pushing them.
Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
The proper study of mankind is the science of design.