Ivan Chermayeff — Designer

Chermayeff & Geismar & Haviv is a New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm Insurance, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA Medal in 1979... (wikipedia)

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.