Jeremy Rifkin — American Economist

Jeremy Rifkin is an American economic and social theorist, writer, public speaker, political advisor, and activist. Rifkin is the author of 20 books about the impact of scientific and technological changes on the economy, the workforce, society, and the environment. His most recent books include The Zero Marginal Cost Society, The Third Industrial Revolution, The Empathic Civilization, The European Dream, The Hydrogen Economy, The Age of Access, The Biotech Century, and The End of Work... (wikipedia)

The electronic media introduced this idea to the larger audience very, very quickly. We spent years and years and years meeting with activists all over Europe to lay the groundwork for a political response, as we did here.
In this country, the health concerns and the environmental concerns are as deep as in Europe. All the surveys show that. But here, we didn't have the cultural dimension. This is a fast-food culture.
What's different here is that we have now technologies that allow these life science companies to bypass classical breeding. That's what makes it both powerful and exciting.
The American public is not aware that there might be potential allergenic and toxic reactions. With regular food, at least people know which foods they have an allergy to.
What I'm suggesting to you is that this could be a renaissance. We may be on the cusp of a future which could provide a tremendous leap forward for humanity.