Jeremy Stoppelman — American Businessman born on December 30, 1977,

Jeremy Stoppelman is an American business executive. He is the CEO of Yelp, Inc., which he co-founded in 2004. Stoppelman obtained a bachelor's degree in computer engineering from the University of Illinois in 1999. After a short time working for @Home Network, he worked at X.com and later became the VP of Engineering after the company was renamed PayPal. Stoppelman left PayPal to attend Harvard Business School. During a summer internship at MRL Ventures, he and others came up with the idea for Yelp Inc. He turned down an acquisition offer by Google and took the company public in 2012... (wikipedia)

As a kid, I harbored this fantasy of starting a company. I looked at the entrepreneur column in Forbes. I looked at it every month and thought, 'I want to be that guy.'
Where folks like Google have fallen down is in just putting a little review box up, then closing their eyes and letting the algorithm take care of itself. Yelp is a technology company, but also a company that understands how people want to connect with one another.
Consumers are empowered by Yelp and tools like it: before, when they had a bad experience, they didn't have much recourse. They could fume, but often nothing else other than tell their friends.
Focusing on that one review you feel is unfair misses the value, which is the whole symphony of opinions you get on your page.
There's been resistance to every new technology that's ever been introduced. When books came out hundreds of years ago, there were complaints that it would destroy the oral tradition. Some of those fears were justified, but it didn't stop the rise of the written word. And books have proven to be incredibly useful.